Marketing Ad Designs and Website Design
Tasked with making a fresh new look and feel through marketing design and a new revamped website to attract new clients. We wanted to showcase what they offer in one ad, and their new products within the other. Shadow Technologies is an IT Solutions company based in the Dallas, PA area. With my design approach, I wanted to show "connection" through imagery, but having a modern/futuristic edge to it. Using these specific vector backgrounds, this gave it that “techy” feel and showing a sense of working together in an abstract manner. Partnered with new-aged fonts and a breathable layout, this completed what I was looking for.
Assets created: Branding Direction, Marketing Advertisements for Digital and Print, and Website Creation/Design
[ Summer 2025 - Ongoing ]
____________
Branding Collateral and Visual Marketing Material
Rich Perry Coaching & Consulting, a brand working with entrepreneurs to create messaging strategies and marketing, coaching them to make a bigger impact. Working with them, I was tasked on making YouTube and Podcast Thumbnails and Graphics. Some tailored to be template versions and some for specific situations. I also designed a website banner image as well as creative headshots that are scattered throughout. For conventions, I design Printed Postcards/Handouts for a more professional presence. For social media I create various versions of Branded Template Graphics, where they could then go in and add messages or quotes for branding material.
Assets created: Youtube Thumbnails, Podcast Thumbnails, Printed Postcards/Handouts, Social Graphics, Website Banners, Creative Headshots, and Branded Template Graphics
[ Summer 2025 - Ongoing ]
Printed Postcard / Handout
____________
Logo Design and Brand Identity
A logo and brand designed to connect “classy” with a clean modern look. Choosing a classy art-deco styled font, and a modern secondary font, finished with a sharp bold rectangle bringing the logo together. Accompanied by modern business imagery with a grainy, brown sepia finish to them, this has achieved that balance between classy and modern.
Assets created: Logo Design with alternative versions, Brand Identity, Business Cards, Social Media Header, and Imagery designs/adjustments for content and website.
[ Summer 2024 ]
____________
Brand Collateral and Event Setup
The Hexagon Project, a nonprofit organization based in Scranton, PA, collaborates with students nationally and internationally to create art on hexagonal shapes, exploring various themes. A recurring theme as I have been working with them all revolved around the central theme of "peace," conveying diverse perspectives on what peace signifies, ranging from kindergarteners to college students and beyond.
In 2023, I was appointed by the Hexagon Project to help produce Printed Posters showcasing students' art work applied in a hexagonal shape. I also handled their rack card design that year for their upcoming event. Along with design work I took on grabbing each of the students' information and filling out each certificate (name, recognition, type, and school they were from), which had amounted to 100s of individual certificate designs. As the event was coming up, I was able to make changes for their website that complimented the upcoming exhibit.
In 2024, I partnered again with the Hexagon Project for their Art Exhibit and International Day of Peace event with the United Nations, showcasing the 20x20 Posters for Peace. I helped to produce their layouts for printed art installations as well as the event collateral design. I created dimension guidelines for the hung posters and the hexagonal artworks, to which I then made sure each artwork was properly laid out. I have also did the certificates again for the students, and was physically there that year to help out at the event. As well as this year, I made the changes for their website that complimented the upcoming exhibit.
Assets: Art Installation, Printing Guidelines, Printed Posters, Event Layouts, Certificates, Rack Cards, and Website Maintenance
[ Fall 2023 / Fall 2024 - Ongoing ]
